There seems to be no end of interesting swedish bands and musicians, yet they receive much too little acclaim here at home. The Sound of Arrows are now reaching out abroad to release their debut single in the UK and the US through "Neon Gold", accompanied by this video here. I've been watching it on a loop for the last four days and I absolutely love it. I just want to run out into the rain and in a fiery rawr proclaim my challenge to the world, in the face of great adversity. Because, as the song says, as long as we stay together nothing can stop us.
"The Sound of Arrows" do everything themselves, they write and produce all their own music, handle the design work and even create their own music videos. That DIY mentality really is commendable, and - with that in mind - The Sound of Arrows really are a new breed of pop superstars, as the folks over at Neon Gold so nicely put it.
The duo consisting of Oskar Gullstrand and Stefan Storm released their latest EP this last january, titled "M.A.G.I.C.", spearheaded by the track of the same name, a track with definite shades of Justice's "D.A.N.C.E.". A bunch of kids singing a chorus about how the world is full of magic never fails. Unless it sucks. Which this track clearly doesn't.
What follows is the wonderful promo video for their M.A.G.I.C.A.L. EP.
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